2016 was the year of Virtual Reality as it witnessed the growth of virtual Reality technology and touches the roof of the technology realm. It is expected that, Virtual Reality headsets will cross the estimated margin in 2020. 2016 also saw the growth of Virtual Reality and its usage flowing through different branches of a tree that is serving different parts of the world in one or the different way. The biggest flow of Virtual Reality is through the Marketing branch. Many brands are inculcating this brand new technology into their campaigning. They already saw a vision of creating a brand new future of marketing with the creative tool (Virtual Reality). If you also wish to inculcate this brand new technology in Marketing, you just have to follow few principles, which we have got for you:
VR is a Platform and not an IDEA: We said that because, some people actually take technology as their starting point for their creativity. One should experiment with the technology. Every campaign starts with the brand story, and one should be aware of which audience is being targeted and how will they feel or how will be their experience.
Induce emotion: VR makes empathy possible, comfortable and much imaginable. You can easily take advantage of such feature by imbibing it in your social cause’s campaign so as to explain the brand purpose and so on.
Personalize: You should always add the element of YOU, i.e. some unique aspects, like inserting the names into the program, etc. that will make more specific user and will enhance the collision of the experience more fruitful.
We hope that, the above mentioned points will make it much easier for the virtual Reality to fit in, into your marketing realm and through which, you can create wonders in the marketing world.